Cogblog

“If we want to really simplify behavioral targeting, a behavior can be distilled to three attributes:

The event: Is this a visit to Kelley Blue Book or a visit to Yahoo! Autos.  A visitor to one or the other could perform differently. Recency: Was it a week ago or a month ago.  Was it an hour ago?  True story: Retargeting cookies you dropped in the last hour perform a zillion times better than anything else you are doing.  Are you watching those?  Are you segmenting them out? Frequency: Did they visit twice?  Three times?  That performs differently.”

Now the next logical step is to enable users to opt-in to having a publisher’s content pushed to them. That’s what IFC and on a smaller scale, the Huffington Post, have done today. Click to follow these publishers, check in near one of the locations they have annotated and your phone will get special tips pushed to it just like you get when near a place where one of your individual friends has left a tip.

Readwriteweb

There have been clear trends in the evolution of affiliate marketing over the past decade; content to PPC, cashback to voucher codes and I’m sure many of us wonder what the new revenue generating affiliates will look like. BR companies could be that new affiliate; many currently operate on a CPC model but looking to turn their attention to affiliate networks as they recognise they offer easy access to thousands of advertisers.

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