Magnetic Raises Another $4 Million; CEO Shatkin-Margolis Discusses Search Re-Targeting Usage
“Search engines are getting eCPM’s of $10,000 for some keywords (i.e., 50% CTR with $20 PPC). Publishers know that these users often leave the search engines and go to their sites, but can only command a CPM of $1. By applying search re-targeting on these users, the publishers stand to make a lot more money.”
