Annonsnätverk

Annonsnätverk — Comments Off
7
Jul 10

behavioural targeting basics

 

Cogblog

“If we want to really simplify behavioral targeting, a behavior can be distilled to three attributes:

The event: Is this a visit to Kelley Blue Book or a visit to Yahoo! Autos.  A visitor to one or the other could perform differently. Recency: Was it a week ago or a month ago.  Was it an hour ago?  True story: Retargeting cookies you dropped in the last hour perform a zillion times better than anything else you are doing.  Are you watching those?  Are you segmenting them out? Frequency: Did they visit twice?  Three times?  That performs differently.”

 

Annonsnätverk — Comments Off
20
Jun 10

Google Creates New Brand for Display Ad Platforms – ClickZ

Google Creates New Brand for Display Ad Platforms – ClickZ: “”

Ad exchanges / Annonsnätverk / SEM — View Comments
16
Jun 10

Möjligheterna med retargeting

Magnetic Raises Another $4 Million; CEO Shatkin-Margolis Discusses Search Re-Targeting Usage

“Search engines are getting eCPM’s of $10,000 for some keywords (i.e., 50% CTR with $20 PPC). Publishers know that these users often leave the search engines and go to their sites, but can only command a CPM of $1. By applying search re-targeting on these users, the publishers stand to make a lot more money.”

Ad exchanges / Annonsnätverk — View Comments
15
Jun 10

Läsvärda tankar om Googles köp av Invite media

Fiddling while Rome burns


“For the sake of argument I’ll grant that the agencies and their holding companies might not have been able to anticipate Google’s dominance of search ads in the ’00s. But let me nip future arguments in the bud: Google is trying to lock up display like it did search. Now you know. You’re going into this particular battle with 20/20 foresight. If you do something stupid here, you’ve got no one to blame but yourself.”